For Into the Woods Amersfoort and ADE 2025 I designed an illustrated world. A garden of earthly delights, a forest of folly. The concept had to be both alienating and playful, with a clear distinction between the festival in Amersfoort and the other one at ADE
Dancing eyeballs with wings and voluptuous cats clustering through trees and clouds in a sultry gathering formed the identity around the festivities in Amersfoort.
On a former shipyard a sci-fi world emerged, filled with dancing atoms, characters leaping straight out of your old Game Boy, and nonsense robotics whose very purpose was simply to be there, dancing and floating to represent the ADE party.
Accompanied by a web developer and a graphic designer the world was brought to life. adding some retro feels to it with the graphics. The whole web experience was allowed to be a bit goofy, like an early 00's computer aesthetic. glitchy, imperfect.
In the evolution of the process I came across some new ways of depicting and creating characters. playing with proportions, simplifying and reducing lines to a minimum. For the coloring as well the proces was a discovery of how to create a color palette that was balanced and mostly created a clear distinction between the two festivals.
